You don’t always need an intensive creative process with weeks of work to make an animation really sing, sometimes a simple idea effectively executed will be perfect.

For the animation around Bringing Back Nature, the National Trust talked to us extensively first about what it was that they were trying to do, namely convey another potentially complex idea in a way everyone could understand.

We began be looking into how we could really get across the emotional connection involved with rewilding certain areas of land, which is where the ‘My first memories are…’ idea was born.

We really wanted to highlight the differences between the ‘then and now’, so using audio to demonstrate the changes was perfect to drive that emotion home.

Happily, it drove huge engagement for both the brand and the campaign and got a large take up of shares from a wide ranch of people.

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