For this particular project, the National Trust came to us with some illustrations which had already been produced, keen to use them as the basis for some video work. The illustration itself showed the NT’s work around land use change, based on the well underway Land, Outdoors and Nature Programme.
There were three core illustrations, showing the transition from a poor landscape towards a vision of increased biodiversity. There was also a requirement to include a voice over, and to get movement into the illustration, demonstrating the transition between states.
We took the illustrations as a base for each transition, and then went about animating all stages from the work we’d been provided with.
This resulted in a very pleasing animation, which worked to demystify a potentially complex topic.