We got on board with Park Lane Accountants as they committed to fully transition to a digital business model. The only issue being, how would they tell their customers – both existing and potential – about what this meant?
After listening to where they were going, we suggested that the best way forward for them was to embed an animated explainer video up front and centre within their new website (at the time also being built by Vivid Animation’s mother company, Vivid Imagination).
We wrote a script, produced a storyboard and then our animation team went to work. The result? A relaxed 90-seconds or so of complex accountancy distilled into an easy-to-understand animated video, perfect for the hero slot of the freshly pressed Park Lane Accountants’ website.